Increased Bonding Power
If you're a fan of music, you should, of course, be reading Paste, which, like any print magazine is having some trouble.
Here's an excerpt from their recent letter to their readers:
...The economy has taken its toll on Paste, and we need your help to continue.As the global recession has continued, many of you have written us (especially as ad pages shrunk) to say, "If you ever need help, let us know." That day has come.
Today, we are launching the "Campaign to Save Paste" to raise money to keep Paste coming to your mailboxes and computer screens. If you are in a position to give even a little, please consider donating. As thanks for your generosity, over 70 amazing artists (including The Decemberists, Neko Case, Bob Mould, Cowboy Junkies, Indigo Girls, Jayhawks, Brandi Carlile, John Roderick of The Long Winters, Patterson Hood, Avett Brothers and Josh Ritter--with more to come) have gathered and donated rare & exclusive MP3s for all who join us in the campaign. Here's what artists are saying about why Paste should be saved.
As a completely independent company, Paste has struggled for the past nine months as advertisers have decided to wait out the recession. As most of you realize, magazines are heavily subsidized by advertising. Industry experts estimate that an average subscription for a monthly publication would cost $60-$80 per year without advertising support.
But last month was brutal. Cash received unexpectedly reached an all-time low, and turned a tough situation into a short-term crisis.
Long-term, Paste will emerge in good shape. Even with the fall-off at the end of the year, 2008 was our best year yet--print subscribers, print ads, online readers and online advertising were all at record levels...
If you like music, you should be reading this, picking up a subscription, and maybe chipping a few extra dollars in the till.

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