Maybe you already saw this, but Denver Post music critic Ricardo Baca is thinking about the convention of selling naming rights, and he asked me what I thought:

But the relationship that works for the sponsor doesn't always make sense to the consumer, observed University of Colorado Denver poet and professor Jake Adam York.

"The people who think basketball and office products belong together, and football and insurance should coexist, they aren't living in the same world we're living in," said York. "If we had a buyer, we'd surely become the Coors University of Colorado, and that would help us out with our financial responsibilities, I'm sure.

"But it feels intrusive when people feel like they can put down a couple million dollars in exchange for their name on something."